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Crunchyroll Phases Out Right Stuf Brand
On October 10th, all products from Right Stuf will be migrated to the Crunchyroll Store
Crunchyroll has recently announced the gradual closure of Right Stuf's online store, with the transfer of its product lineup to the Crunchyroll Store scheduled for October 10. This transition ensures that customers retain access to the same array of products previously available on Right Stuf, now accessible through the Crunchyroll platform.
Additionally, the Crunchyroll Store is gearing up for a holiday sale in 2023, akin to the sales Right Stuf traditionally held. However, there will be some modifications in the execution of this sale, although Crunchyroll has chosen not to divulge the specifics of these changes at this juncture.
Crunchyroll has also underlined its commitment to expanding its eCommerce offerings.
In a subsequent update, Crunchyroll has clarified that this transition will have no bearing on Nozomi Entertainment's licensing agreements, including those for Macross. Projects like Right Stuf and Nozomi Entertainment's Kickstarter-backed Blu-ray Disc release for Dirty Pair will proceed according to the original schedule.
Crunchyroll seeks to reassure its customers that international shipping and availability will remain unaffected. While the company will continue to offer international shipping, it is advisable to consult Crunchyroll's FAQ for information on regions where shipping may not be available or for other potential limitations outside the United States and Canada.
In related developments, John Sirabella from Media Blasters has mentioned in a YouTube video that Right Stuf will cease involvement in live-action productions. ANN has reached out to Right Stuf for further commentary on this matter.
In other words, Crunchyroll's acquisition of Right Stuf was disclosed in August 2022 to expand its eCommerce services. Shawne Kleckner, the former president and co-founder of Right Stuf, along with the entire Right Stuf team, subsequently integrated into Crunchyroll's Emerging Businesses organization, led by Terry Li.
Notably, Shawne Kleckner departed from the company in December, while Christine Morgan, Vice President and Chief Operating Officer at Right Stuf, left both Right Stuf and Crunchyroll in March.
Shawne Kleckner and Todd Ferson established Right Stuf as a shell company primarily focused on procuring telescopes at wholesale prices. Eventually, in 1987, the company's name was altered to Right Stuf following the acquisition of its first anime license, Astro Boy.